​​​​Casey McGaw

Experience

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Indianapolis Indians (Triple-A, Pittsburgh Pirates)                                                               Sept. 2018 – Present
Social Media Coordinator, Indianapolis, IN​

• Oversee, create and activate team social media strategies

• Write, edit and upload content for all Indians and Rowdie social media channels

• Create written, video, photo, graphic and animated content for social media channels

• Monitor social media to engage with fans, answer questions and create a two-way conversation

• Compile and analyze social media analytics and KPIs for channels and sponsored content

• Create and implement social media campaigns for sponsor and promotional initiatives

• Maintain and build the social media related page on IndyIndians.com

• Assist in content gathering and live coverage of home and away games

• Increased social media followings by nearly 20,000 followers overall since Oct. 2018

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Augusta GreenJackets (Single-A, SF Giants)                                                                             Feb. 2018 – Present
Marketing and Social Media Coordinator (seasonal), North Augusta, SC​

• Created social media content through photography, animation, graphic design and written copy

• Provided live game updates and real-time content during home and away games

• Got follower growth into the top 15 for all of MiLB during the 2018 season

• Managed and scheduled over 30 game day employees

• Traveled to and oversaw all community events

 

MLB Advanced Media                                                                                                                     Nov. 2017 – Jan. 2018
National Hockey League Real-Time Correspondent, Pittsburgh, PA

• Responsible for capturing creative, memorable, and exciting content in form of video footage and photos during the NHL regular season and playoff hockey games for home and away teams

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Heinz Field & The Pittsburgh Steelers                                                                                   Aug. 2017 – Jan. 2018
Guest Services Social Media Monitor, Pittsburgh, PA

• Monitored Heinz Field and Pittsburgh Steelers social media on Steelers and University of Pittsburgh game days for guest service issues

 

Apple Box Studios                                                                                                                         Aug. 2017 – Dec. 2017
Marketing Intern, Pittsburgh, PA

• Assisted with internal social media efforts

• Assisted with marketing and business development

• Provided support to account executives for client projects

• Assisted team with concept and campaign creation & presentation preparation

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Harrisburg Senators (AA Washington Nationals)                                                              April 2017 – Aug. 2017
Game Entertainment Intern, Harrisburg, PA

• Planned and executed game day presentations 

• Assist with planning and executing promotional theme nights

• Assist with graphic design efforts (i.e. social media graphics, stats graphics, etc.…)

• Manage promotions staff (creating work schedules, game day assignments)

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Her Campus Media at Point Park University                                                                       Jan. 2015 – Dec. 2017
Editor-in-Chief & Social Media Manager, Pittsburgh, PA

• Generated all content for HC PPU social media accounts

• Organized team of 10 staff writers, distributed assignments and edited/uploaded all articles

• Was the liaison between Her Campus Nationals and Point Park University staff

• Maintained all social media content calendars 

• Strategized and oversaw all marketing (print, media and social media)

• Planned and executed all events hosted by Her Campus at Point Park

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Pittsburgh Center for Sports Media & Marketing                                                            Sept. 2015 – Dec. 2017
Social Media Manager & Student Advisory Board Member, Pittsburgh, PA

• Managed social media content calendar

• Covered all Center events live on social media

• Assisted with marketing for Center events

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Pittsburgh Penguins                                                                                                                     Jan. 2017 – May 2017
New Media Intern, Pittsburgh, PA

• Assisted with drafting and analytics for the Penguins’ social networks

• Assisted with management and maintenance on pittsburghpenguins.com

• Created assets for Penguins’ social media & website through graphic design and photography

• Ran official Penguins Snapchat and took fan photos during games

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Heinz Field & the Pittsburgh Steelers                                                                                    Aug. 2016 – Jan. 2017
Entertainment Marketing Intern, Pittsburgh, PA

• Coordinated and directed entertainment during Pittsburgh Steelers games

• Assisted with putting together credentials and information for talent brought in

• Assisted with handling of radio and television media during stadium events

• Answered fan questions through phone and email conversations​

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Tri-City ValleyCats                                                                                                                       May 2016 – Aug. 2016
Ticket Office Intern, Troy, New York

• Maintain account database using Glitnir ticketing system

• Identify & reach out to potential/new plan holders based on collected data

• Printing ticket orders (full season, mini plans, flex, group, & single game tickets)

• Fulfill ticket orders & group contracts in person, on the phone, & online

• Assist Ticket Office Manager in managing part-time staff​

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Gamut Theatre Group                                                                                                                  May 2015 – Aug. 2015
Public Relations and Design Intern, Harrisburg, PA

• Managed Gamut Theatre social media accounts

• Created advertisements/promotional items using Adobe InDesign

• Submitted upcoming theatre season to online & print media

• Connected with local businesses to promote upcoming productions

• Assisted with special events and community initiatives

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